What exactly does that mean? By Giselle Aguiar
For example, I’ve been checking-in on Facebook every time I go to my chiropractor. Besides giving him a great review, I’m letting people know that he’s helping me feel better with every check-in. The other day, a friend ask me, “You’re seeing Dr. French, right?” And I responded, “Yes! He’s relieved my shoulder pain tremendously!”
Consequently, if my friend is in pain, I wan to help her feel better by recommending the doctor that’s helping me. Hey, that’s being a good friend!
Now, multiply that by all the friends you have, your followers on social media, and their friends. That’s Social Proof. And you want it.
People buy from whom they know and trust.
Social Proof is a form of Influencer Marketing. For instance, if someone with a lot of followers likes what you are posting, the advice you have to offer or your product or service, they’re going to tell their friends. Likewise, if they DON’T like it, they’ll also tell their friends.
Social Proof is the “Keeping up with the Jones” theory.
Check out these stats:
76% of Americans read reviews when choosing which local business to use
72% trust online reviews as much as a personal recommendation
70% of Baby Boomers are influenced by online opinions
Here’s are some types of Social Proof that you should always improve. Furthermore, as your following in the social networks increases, so does your social proof.
Social follower count
Number of happy customers served
Testimonials
Ratings and reviews
Expert mentions
Unpaid celebrity endorsements
Wisdom of friends
Awards and rankings
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